Senior Brand Activation Manager

For our client, a multinational FMCG company, which is setting up a HUB in Poland, we are looking for an experienced person to take the position of:
 
Senior Brand Manager Activation
Location: Warsaw
Hybrid
 
Duties:

• Collaborate with regional brand teams, influencing upstream plans and ensuring fit-for-purpose toolkit delivery for market activation.
• Work collaboratively with Sales teams and customers to maximize the retailer support for our brands, and lead customer-specific marketing.
• Lead the in-store activation and channel execution strategies and activities (PoS & on-shelf visibility plans, quality control, logistics, etc.)
• Coordinate the plans around data collection, analysis, and feedback on the effectiveness of previous activation campaigns.
• Develop the relationships with local marketing agencies (incl. buying media).
• Work with the team to manage the relationships with influencers and execute social media campaigns (moderation)
• Work with Multiple Brands across different categories and channels.

 
Requirements:

• Strategic mindset with the ability to identify future opportunities and work with broader teams to translate into business growth plans
• Engaging retailers in the vision and plans for company brands is key, so a track record of working with large retailers is important.
• FMCG-specific experience and/or is advantageous but not essential.
• Marketing Experience of leading & developing local campaigns is key together with demonstrated understanding of agency management and leading partnership negotiations.
• Work well as part of an international, multi-functional team, and the ability to manage a team, lead projects and influence at senior levels and can build strong relationships with agency partners.
• Focused on results with the ability to drive change in business practices. General business understanding and financial acumen is also required.
• People management experience helpful
• Strong communications, organization and influencing skills.
• Fluent business English (written and verbal)