Head of Trade Marketing Team, Taiwan
Posted on: 04/10/2024
Taipei, Taiwan Taiwan
Permanent
FMCG
Exciting opportunity available at a top-tier global company. Reporting directly to the Taiwan Commercial Head, as Head of Trade Marketing Team, leading and executing multi-category trade marketing activities and initiatives within Taiwan. This role is responsible for developing and implementing strategies to drive channel and customer engagement, as well as managing relationships with third-party Sales & Trade Marketing solution providers.
Responsibilities:
Qualified and interested parties please apply with your CV in word format to Joy.Chan@morganphilips.com
Please note, that while Morgan Philips Group welcomes and appreciates all candidate response, volume of replies allows us to respond to short-listed candidates only. Resumes are collected for recruitment purposes only.
Responsibilities:
- Develop and implement trade marketing strategies to support commercial objectives and impact shopper and customer behavior.
- Manage global frameworks such as Trade Planning, Trade Activation, and Trade Segments.
- Oversee Sales, data and CRM to ensure alignment with market objectives.
- Contribute to the strategic direction and engagement of the market organization as part of the leadership team.
- Lead and develop the Trade Marketing team, providing strategic direction and project leadership.
- Collaborate with the Taiwan Commercial Head on developing annual commercial and operational KPIs.
- Conduct performance reporting for the Sales/Field Force and support Key Account business development.
- Assist in designing and delivering Asia/Taiwan business and market execution plans.
- Drive sales analytics initiatives in collaboration with the insights function.
- Plan and allocate investments in line with trade marketing strategies.
- Coordinate cycle planning and collaborate with consumer brand teams to execute plans effectively.
- Ensure in-market execution of the brand portfolio, including distribution, availability, and merchandising.
- Lead trade partner and incentive programs to enhance channel effectiveness.
- Align closely with Brand Marketing Team to execute brand initiatives.
- Manage relationships with third-party providers and ensure alignment with brand and trade initiatives.
- Track KPIs and conduct regular reviews of contract performance.
- Manage budget allocations and provide recommendations based on activity evaluations.
- At least 10 years in Trade activation, channel and category development, sales or key account managerial position.
- Minimum 5 years of experience in managing a team and leadership skills.
- Understanding of Brand Marketing, Trade Marketing, Sales, and Multi-channel Management.
- Excellent communication, negotiation, analytical and presentation skills.
- Proficiency in English and native in Mandarin.
Qualified and interested parties please apply with your CV in word format to Joy.Chan@morganphilips.com
Please note, that while Morgan Philips Group welcomes and appreciates all candidate response, volume of replies allows us to respond to short-listed candidates only. Resumes are collected for recruitment purposes only.