Posted on: 14/03/2023

Salary: GBP 40000 -> 45000 per year

Job type: Permanent

Sector: Media and Internet

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An exciting opportunity has arisen for a Campaign Delivery Manager to help support a growing CRM and Loyalty team without our Digital Production Team.  

As the Campaign Delivery Manager, you will do more than just deploy campaigns day to day; you will provide leadership to a continuously evolving team, responsible for the deployment and optimisation of MAB wide campaigns, both tactical and ‘always on’ programmes from Adobe Campaign – our campaign management tool. This is a varied role and will give anyone joining the team a real opportunity to become an expert in their field using a highly complex world class system.

We want someone with at least 5 years knowledge and experience of data and database marketing from a Marketing focused degree or career. This is an ideal role for someone who has experience in delivering a high volume of activity, in a fast-paced environment. They should be intrigued by the world of data and how we use data to make more informed marketing decisions and deliver personalised customer marketing programmes.
  • Responsible for the team’s delivery of our CRM programme via Adobe Campaign, including our tactical comms schedule and ‘always on’ programmes through email, push & SMS across our portfolio of 15 brands. 
  • Manage the Campaign Delivery Team of 6 heads, ensuring regular catch ups, training and personal development programmes are in place
  • Work with the Digital Optimisation team to understand performance and recommend campaign enhancements, in addition to overseeing the team’s involvement in our performance delivery programme to develop our CRM success.
  • Define and optimise processes and ways of working for the Campaign Delivery Team
  • Oversee the test and learn programme ensuring it is implemented through the Campaign Delivery Team.
  • Manage a detailed deployment plan (portfolio) and schedule to ensure brands are informed on timings and deliverables.
  • Ensure an effective resource schedule and capacity management.
  • Work with the Technical Adobe team to implement an effective QA management/process
  • Be happy to get your hands dirty and implement email campaigns, QA, peer review etc.
  • Manage agency relationships including brand agencies who provide email assets as well as any other third parties
  • Be the contact point for queries resulting from our email programme, liaising with our digital planning team to ensure processes and SLAs are adhered to.
  • Attend regular meetings including digital agencies, data agencies, internal departments and team catch ups.
  • Work on ad hoc projects.  For example, driving updates to our email CMS or the development of automated workflow tools.
We are looking for experience in;
  • Circa 5+ years’ experience of working in a CRM or a Campaign Manager role, with an excellent understanding in data and database marketing from a client or agency environment.
  • Experience in managing a team or direct reports.
  • Ideally experienced in a campaign management tool such as Adobe Campaign, IBM Unica, PeopleStage, Salesforce Marketing Cloud.
  • Experience of working onsite with clients or multiple stakeholders to deliver campaigns, best practise guidance, training and support.
  • Experience of managing complex multi-channel, multi-wave data driven campaign programs across multiple industry sectors.
  • Good understanding of campaign reporting and experience of presenting analysis to internal stakeholders to inform future campaign strategy.
  • Excellent understanding of relational data and database marketing, campaign and reporting tools.

Please note you will receive an automated response advising you that we have received your CV.

Morgan Philips Group is a global talent solutions business that disrupts conventional thinking in executive search, recruitment and talent consulting. We operate in over 18 markets in Europe, North & South America, Asia, and the Middle East & Africa. We understand that the future is digital and social, so we embrace the latest technology, including video ads and CVs, as well as social recruiting. Our innovative services are tailored to the new world of work yet we do not lose sight of the fact that employees be they existing and potential are ultimately human beings.

We are committed to ensuring that all job applicants are treated equally, without discrimination because of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.


Shelley Regan

12 Red Lion Square
WC1R 4HQ London
United Kingdom

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Job Reference: UK850087

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