Posted on: 13/05/2022

Job type: Permanent

Sector: Pharmaceutical and Healthcare

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Working for a high profile organisation as a digital marketing executive, this is a home based role with occasional national travel. £25-30K permanent plus generous pension and more benefits.
Key responsibilities
Support delivery of the Paid Media and Organic Search strategies to achieve a revenue target
Accountability for existing campaigns to develop new tactics for growth e.g. funnel optimisation.
Work alongside the Digital Marketing Manager to ensure digital demand generation work is supporting wider campaign activity to deliver the site traffic growth target
Create and produce detailed weekly and monthly reports for the digital demand generation channels
Support with the objective to restructure the current site to a customer centric journey with a high level of due diligence to reduce negative impact
Work on a test and development plan to achieve greater conversion rates through Paid Media including Paid Social.
Work with the team to ensure all new and existing content is written with best practice in mind and will positively influence Organic Search performance.
Work alongside the wider marketing team and maintain open communication throughout all development projects.

Key Skills

Relevant experience in a commercial digital environment
PPC and SEO qualifications
>2 years working within a commercial organisation in a digitally focused role
Proven track record of delivering converted leads through complex Paid Media campaigns
Minimum 12 month’s experience of working within Google AdWords, Google Analytics and Data Studio
Minimum 12 month's experience delivering campaigns with a high volume of keywords and complex campaign structure
Confident communicating and influencing at all levels
Highly analytical with the ability to put forward recommendations.

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Sarah Tapley
+44 207 187 6023
Morgan Philips Specialist Recruitment

Southern Home Counti
United Kingdom

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Job Reference: UK840346

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