Head Modern Trade
Posted on: 12/2/2024
Mexico City
Permanent
FMCG
Morgan Philips Executive Search is seeking a Head of Modern Trade for a multinational FMCG Company:
KEY RESPONSIBILITIES
KEY RESPONSIBILITIES
- People: lead the sales team by focusing on their strength in order to maximize their performance.
- Strategy: lead & manage the implementation of commercial strategy at all key customers. Develop short & mid-term customer strategies in line with the overall national sales policy, implement national price strategies & establish the customer pricing accordingly
- Analysis & Planning: Analyze available data sources (e.g. Nielsen, scanner & customer data) & derive customer’s growth opportunities. Develop annual business & effective promotion plans.
- Execution: Conduct & lead yearly negotiation process at key customers. Agree with customer on Company's Perfect Store concept.
- Tracking: Continuously track & adjust volume & profitability targets by using existing sales reports. Prepare & discuss success of executed plans (e.g. promotions) with customer & show contribution to customer’s business.
- Collaboration: Develop effective partnerships to be regarded as key supplier & engine for profitable growth.
- 5>10 years sales experience in Key Account Management (Modern Channel), with FMCG/beverage background.
- Experience in Category Management preferred
- Cross-functional experience in Trade Marketing / Consumer Marketing is a plus (not mandatory)
- Advanced English is a must