Product Marketing Manager - Poultry

Job Title: Product Marketing Manager - Poultry

Location: Malaysia

Overview

We are seeking a dynamic and experienced Product Marketing Manager - Poultry to join a leading organization in Malaysia. This role is pivotal in driving the marketing strategy and execution for poultry products, ensuring alignment with overall business objectives. The ideal candidate will have a strong background in product marketing within the food or agricultural sectors, excellent strategic thinking skills, and a passion for driving product success in the market.

Key Responsibilities

• Market Analysis:
  Conduct thorough market research and analysis to identify trends, customer needs, and competitive landscape within the poultry industry, informing marketing strategies and product development.

• Product Positioning and Strategy:
  Develop and implement marketing strategies for poultry products, defining value propositions, target markets, and positioning that resonate with customers.

• Campaign Management:
  Plan and execute integrated marketing campaigns, utilizing various channels including digital marketing, social media, trade shows, and traditional advertising to maximize product visibility and sales.

• Sales Collaboration:
  Work closely with the sales team to develop sales tools, training materials, and promotional content, ensuring alignment between marketing strategies and sales objectives.

• Product Lifecycle Management:
  Oversee the product lifecycle from conception to launch, including product development, pricing strategies, and ensuring compliance with industry regulations.

• Stakeholder Engagement:
  Engage with various stakeholders, including internal teams and external partners, to align marketing strategies and identify opportunities for growth and partnership.

• Performance Measurement:
  Monitor and analyze campaign performance metrics and product sales data, providing insights and recommendations to improve future marketing efforts.

Qualifications

• Education:
  Bachelor’s degree in Marketing, Business, Agriculture, or a related field; a master’s degree is a plus.

• Experience:
  5+ years of experience in product marketing, preferably in the food, agricultural, or poultry sectors, with a proven track record of successful marketing initiatives.

• Industry Knowledge:
  Strong understanding of the poultry industry, market dynamics, and consumer behavior related to poultry products.

• Analytical Skills:
  Excellent analytical and strategic thinking skills, with the ability to interpret data and market insights to drive decision-making.

• Communication Skills:
  Exceptional verbal and written communication skills in English, with the ability to articulate complex concepts clearly to diverse audiences.

Why Join This Organization?

This is an exciting opportunity to be a key player in shaping the marketing strategy for poultry products within a dynamic organization. If you are an innovative and results-driven marketing professional looking to advance your career, we invite you to apply and be part of a team committed to excellence and growth in the agricultural sector!