Trade Marketing Manager

Our client is a global leader with consumer products in retail pharmacies and specialist distribution chains. Operating in over 100 countries globally, this firm boasts thousands of employees with a robust organisational framework and corporate infrastructure.

Key Responsibilities:

• Brand Strategy: Develop and implement comprehensive brand strategies to position our products effectively in the market.
• Trade Marketing Campaigns: Create and execute impactful trade marketing campaigns, including promotions, incentives, and merchandising activities.
• Channel Management: Manage and optimize distribution channels to ensure maximum market penetration and sales.
• Retail Execution: Monitor and improve retail execution, including shelf placement, pricing, and promotional displays.
• Budget Management: Effectively manage and allocate the trade marketing budget to maximize ROI.
• Market Research: Conduct market research to identify trends, opportunities, and potential challenges.
• Collaboration: Collaborate closely with sales, marketing, and operations teams to ensure alignment and synergy.
• Performance Measurement: Track and analyze key performance indicators (KPIs) to measure the effectiveness of trade marketing initiatives.

Qualifications and Experience:

• Minimum of 5 years of experience in trade marketing, brand marketing, product marketing, preferably within the pharmaceutical industry.
• Strong understanding of the pharmaceutical industry, regulatory requirements, and distribution channels.
• Proven track record in developing and executing successful trade marketing campaigns.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.