EC Channel Manager

This global consumer health business focuses on delivering practical, everyday solutions that support personal well-being. With a portfolio spanning categories such as personal care, home wellness, and family health, the organization leverages technology and user insights to develop products that fit seamlessly into daily routines and promote healthier lifestyles.
 

Overview:
The E-commerce Channel Manager is responsible for driving the development and execution of the e-commerce sales strategy, optimizing digital channel performance, and leading initiatives that enhance sell-out, consumer engagement, and online brand presence across key e-retail partners.

Key Responsibilities:

• Channel Strategy Execution:
  Manage e-commerce performance in assigned markets by leading the Joint Business Plan (JBP) with e-retailers, aligning trade investments with broader regional strategies. Prioritize activities that enhance sell-out, build consumer demand, and boost online activation.

• E-commerce Fundamentals:
  Ensure continuous optimization across core e-commerce elements, including online distribution, digital shelf management, merchandising, and pricing strategies to maximize visibility and conversion.

• Customer Relationship Management:
  Build and maintain strong, strategic relationships with local e-retailer stakeholders. Understand their priorities, local market dynamics, and evolving consumer behaviors to tailor value-driven solutions.

• Cross-functional Coordination:
  Serve as the local liaison to ensure alignment between e-commerce activities and broader commercial strategies across channels.

• Sales and Team Leadership:
  Lead the e-commerce account team to achieve revenue and profitability targets. Oversee all digital trade marketing activities across product categories.

• Market Development:
  Contribute to market share growth and top-line revenue across all relevant product propositions by creating and executing joint local activation plans with key e-retailers.

• Local Activation:
  Translate central marketing strategies into actionable trade plans tailored to each e-retailer’s platform and audience.

• Budget and Performance Management:
  Monitor and manage trade marketing investments and promotional spend to ensure efficiency and ROI. Maintain performance tracking based on sell-out data, conversion rates, and category share.

Qualifications:

• Bachelor’s degree in a business-related field; Master’s degree preferred

• 8–10 years of commercial experience in fast-moving consumer goods (FMCG), consumer electronics, or related industries, including a minimum of 5 years in e-commerce

• Strong analytical skills with a digital-first mindset; adept at problem-solving and innovation

• Proven ability to work cross-functionally and influence stakeholders at multiple levels

• Team-oriented with a balance of hands-on execution and strategic thinking

Qualified and interested parties please apply with your CV to Wendy.Yu@morganphilips.com

Please note, that while Morgan Philips Group welcomes and appreciates all candidate response, volume of replies allows us to respond to short-listed candidates only. Resumes are collected for recruitment purposes only.