Marketing Director (Fintech)

Purpose:

We seek candidates who can drive significant breakthroughs within our organization. It is essential to recommend candidates whose specific experiences align with our needs. We require strategic thinkers with high-level experience, not individuals focused solely on executing marketing or operational tasks.

Key Responsibilities:

1. Strategic Problem-Solving:

   • Utilize strong logical skills and past experiences to provide optimal solutions for marketing and operational challenges.

2. Leadership and Support:

   • Lead and mentor a marketing operations team of at least 20 people.
   • Support central management in the selection and development of marketing and operations personnel.

3. Headquarter/Regional Marketing Perspective:

   • Apply the strategic thinking of a headquarter or regional marketing manager to all initiatives.

Achieving Operational Goals:

• Marketing Strategy:
  • Develop and implement comprehensive marketing strategies to enhance the product image, market position, and market share.
• Market Analysis:
  • Conduct thorough market analysis and competitive intelligence to inform strategic decisions.
• Lifecycle Marketing:
  • Plan and execute targeted marketing activities for different stages of the business lifecycle, focusing on digital marketing to enhance product visibility.
• Digital and Social Media Optimization:
  • Oversee and refine social media and online platform operations to increase user traffic and conversion rates.
• Product Development Collaboration:
  • Work closely with product departments to drive product enhancements that meet market needs and customer expectations.
• Partnership Management:
  • Maintain strong partnerships with business entities to expand sales channels and market reach.

Personal Leadership and Implementation:

• Team Leadership:
  • Lead and manage the marketing team, focusing on technical and strategic development, including marketing, product marketing, online marketing, and brand promotion, to enhance marketing efficiency.
• Resource Management:
  • Oversee the marketing budget and resources to ensure maximum ROI, and regularly report marketing performance and trends to the leadership team.

This role demands a high level of strategic thinking, leadership, and experience to drive our marketing and operational success.