Posted on: 7/20/2021

Job type: Permanent

Sector: Industry and Manufacturing

 
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Position Overview
 
Under the general direction of the Global Marketing Director, responsible for analyzing market conditions, and collaborating on global marketing activities related to program/product development, branding and positioning of the Company’s products. The Global Strategic Portfolio Manager will collaborate, develop, and implement marketing plans and branding strategies for all products including launching innovative new products and campaigns on time and within budget.
 
Essential Duties and Responsibilities
  • Develop planning process for launches and own the annual planning process for existing and new products.
  • Research and identify ways to enhance business growth with a maximum portfolio return on investment.
  • Develop product life cycle by market.
  • Drive product development process that encompasses the whole organization focusing on customer needs/demand.
  • Collaborate and participate in the development of a strategic global and regional portfolio planning processes.
  • Perform rigorous data-driven market assessments for product targets.
  • Research media trends and results to support development of future marketing and communication strategies that are consistent with brand recognition.
  • Manage the brand communication strategy, including brand positioning, core brand messaging, visual identity, logo evolution, and corporate integration.
  • Develop and maintain overall prioritized innovation funnel and product roadmap(s) for core products and segments, new product development, and marketing initiatives.
  • Collaborate with key leadership to establish and execute plans as they relate to new product development, marketing, and Voice of Customer (VOC) to drive strong customer relations while positioning Confidential as the partner of choice.
  • Work to defend and extend the Company’s product portfolio by gathering customer and competitor information and help to develop new ideas based on industry experience and cross-functional collaboration within the international markets.
  • Establish and maintain competitive landscape for the market, categorizing real or perceived competitor strengths, and providing a realistic assessment of how the Company measures up against them.
  • Drive Product Management interactions across the international markets, from capturing win/loss information from the sales team, to capturing customer wants and needs from account management, to how best to communicate the product vision to Product Development for development and implementation.
  • Ensure Product Development resources are focused on the products and enhancements that drive the most long-term value for the company by partnering with International General Managers and other key leaders.
  • Collaborate with others on the Marketing team both locally and globally to develop product marketing strategies, including post-release communication of features, product capabilities, positioning, messaging and branding.
  • Build strong positive relationships with cross functional team members and work together to achieve in-market activation and exemplary brand coverage and risk mitigation strategies.
  • Oversee the entire integrated marketing process for brand campaigns throughout the year – from campaign idea through execution and consumer impact measurement.
  • Manage the annual brand marketing budget and identify internal and external resources to make campaigns a reality.
  • Recommend new products or enhancements to product team based on research and consumer trends.
  • Work with other team members to develop marketing programs and global promotions to improve brand recognition.
  • Manage brand assets and maintain brand quality standards.
  • Perform market research to identify consumer trends and competitive markets.
  • Assist product team in developing, improving, and launching products in market.
  • Analyze and resolve any branding issues promptly.
  • Help identify and qualify potential risks around the world and in specific markets. Counsel the General Managers as well as other Marketing personnel to avoid and mitigate marketing strategies and action.
  • Performs related duties as required.
 
 Key Performance Indicators
 
  • New Product Launches
  • Territories covered by Product Launches
  • Cost per new product
  • Sales and Marketing revenue
 
 
Required Education and Experience
 
  • Bachelor’s degree in Marketing or Business required, Master’s degree in Agricultural Science or MBA preferred
  • 5 – 7 Years Branding/Marketing experience in the agricultural industry
  • 3 + Years working an in an international company
  • High energy and passion for the job
  • Exceptional communication skills
  • Ability to influence
  • Team player
  • Ability to wear multiple hats and roll up sleeves when needed

Contact

Sofia Gonzalez


United States

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Reference: US830957
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