Digital CRM Analyst
Publicada en: 13/11/2024
Birmingham Midlands - West Midlands Reino Unido
Indefinido
Turismo y Ocio
Responsibilities
- Develop, maintain, and improve dashboards, tracking, guest behaviour, performance of e-CRM programmes and the attainment of KPI’s.
- Apply statistical methods to analyse data, validate assumptions, test hypotheses and communicate the results to stakeholders.
- Use advanced visualization techniques and tools such as Plotly to create interactive and dynamic data visualizations.
- Confident in presenting data and being able to tell the story in a way that is easy to understand.
- Conduct thorough analysis of multi-channel data sources to deepen the understanding of customer behaviour and identify new marketing opportunities.
- Work alongside the Digital Data Analyst and with Data & Analytics Manager to maintain day-to-day relationship with external agencies.
Key skills
- Experience working within Digital Marketing and to be a strategic and analytical thinker with strong consumer insight skills.
- Highly numerate and enjoys keeping up with latest digital/data innovation trends.
- Experienced with Business Intelligence tools and dashboard creation, particularly with Power BI or with alternatives like Tableau, QlikView, or Cognos BI.
- Experienced in advanced SQL querying (T-SQL) for data extraction, manipulation, and modelling. Experience with SQL-based platforms such as Microsoft SQL Server, MySQL, or PostgreSQL.
- Familiar with data warehousing solutions like Amazon Redshift, Google BigQuery, or Snowflake.
- Ability to design and develop interactive dashboards and reports that meet business needs.
- Experienced with Python or R for data analytics and automation tasks, enhancing data processing and analysis capabilities.
- Excellent communication skills with the ability to articulate complex data insights and support large-scale projects involving multiple stakeholders.
- Familiarity with project management tools such as Jira, Trello, or Asana.
- Familiarity with cloud computing platforms such as AWS, Azure, or Google Cloud Platform.
- Demonstrated ability to think critically and solve complex problems using data-driven approaches.
Please note you will receive an automated response advising you that we have received your CV.
Morgan Philips Group is a global talent solutions business that disrupts conventional thinking in executive search, recruitment and talent consulting. We operate in over 20 markets in Europe, North & South America, Asia, and the Middle East & Africa. We understand that the future is digital and social, so we embrace the latest technology, including video ads and CVs, as well as social recruiting. Our innovative services are tailored to the new world of work yet we do not lose sight of the fact that employees be they existing and potential are ultimately human beings.
We are committed to ensuring that all job applicants are treated equally, without discrimination because of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.