Marketing Manager Latam

Marketing Manager Latam📍 Mexico City

🔊 At Morgan Philips Specialist Recruitment Mexico, we are looking for a Marketing Manager Latam based in Mexico City for a Medical Devices company 🗣️

🔎 We are looking to connect 📝 💼

• Exceptional communication skills with a demonstrated ability to communicate effectively within all levels of the organization (oral and written)
• Able to build trust and influence senior level relationships
• Strong analytical skills: quantitative and qualitative
• Strong creative problem solving and change management abilities
• Ability to link strategies and objectives to develop a plan
• High Customer centric orientation
• Knowledge of marketing concepts, theories, principles and the ability to apply them to the eye care industry
• Strong expertise in digital marketing strategies, including paid search, social media, and display advertising.
• Ability to interpret AI-generated insights and make data-driven decisions to enhance marketing performance and ROI Optimization
• Mandatory English & Spanish proficiency

💬 What challenges will you face?⚡️
Develop and implement a new brand strategy locally, being responsible for managing standalone stores and corner shops in luxury retailers, as well as negotiating and managing contracts with shopping malls to ensure strategic location, brand guidelines, core values, and DNA.

Key Responsibilities:

The Senior Marketing Manager Latam is responsible for leading the strategy for contact lens family products within the LATAM region, contributing to the development and expansion of the contact lens category. This role requires close collaboration with the global team to align global product strategies with the regional approach and to oversee the execution of these strategies across the countries in the region. Responsible for the regional development and execution of marketing initiatives for products that contributes to increase demand generation. Responsible for strategic planning, forecasting, promotional activity, product messaging and branding for products portfolio. The position has a significant impact on sales revenue and market share of products for the region. The regional marketing manager will work closely with local product managers to develop projects that drive business growth and meet regional and local market needs.

⚠️ Remember:
💰Must have +5-10 years of product management experience in Vision care and /  Pharmaceutical / Consumer industry/ Experience in contact lens industry
👨🏻‍💻 Experience managing a region: Brazil, Mexico, Chile and Colombia.
🎓 Bachelor’s degree in marketing, industrial engineer, administration, optometrisc or related field.
📚 Advanced English both oral and written, Portuguese desirable