Regional Senior Digital Marketing Executive/ Assistant Digital Marketing Manager

Our client, a leading European dermatological brand, is seeking a talented Regional Digital & E-commerce Marketing professional to join their team. This role will work closely with headquarters and local teams to drive digital marketing efficiency, enhance digital touchpoint presence, and optimize e-commerce conversion.

Job Description

Digital Marketing Efficiency

• Media Investment: Plan and anticipate media strategies across countries, ensuring balanced and sufficient investment aligned with global media guidelines.
• Asset Development: Collaborate with brand teams and regional marketing managers to ensure assets are relevant and adequate. Develop regional assets when necessary.
• Performance Management: Conduct monthly reviews with countries to enhance media investment, visibility, engagement, and ROI.
• Platform Optimization: Engage with key digital platforms to ensure optimal performance across channels like search engines, social media, and video platforms.

Digital Presence

• Brand Sites: Support countries in improving brand site performance and enhancing search engine visibility.
• Social Platforms: Assist in optimizing social media pages for better engagement and alignment with global accounts.
• E-commerce: Help optimize brand presence on e-commerce platforms, improving product pages, range visibility, and site search to enhance conversions.

E-commerce Conversion

• Ensure traffic from advertising, brand sites, social platforms, and other channels is directed effectively to e-commerce destinations.
• Support key countries in optimizing investments and communication strategies to recruit and retain consumers.
• Analyze consumer behavior to enhance conversion rates and ROI in key markets.

Monitoring and Sharing

• Organize quarterly and ad hoc knowledge-sharing sessions across countries to encourage learning and exchange.
• Provide updates on regional digital trends and share viral assets to enhance upcoming initiatives.
• Track group dashboard performance monthly, improving visibility and coverage where necessary.
• Assist countries in deploying global tools across digital touchpoints.

Requirements

• 6–8 years of experience in digital marketing and/or e-commerce within the skincare, haircare, or related industries.
• Strong knowledge of Asia-Pacific markets and proven experience in managing marketing or e-commerce strategies in the region.
• Solid understanding of digital marketing tools and e-commerce platforms such as marketplaces, regional platforms, and global ecosystems.
• Ability to manage cross-functional projects in a multicultural environment.
• Proven track record of working with external partners and third-party platforms.
• Strong marketing background with a deep understanding of consumer behavior and insights across Asia-Pacific.
• Full proficiency in English; additional Asian languages are a plus.
• Experience in the skincare, cosmetics, or related industries is highly preferred.