APAC, Marketing Manager (EdTech)

Position: Marketing Manager, APAC

We are seeking a skilled and experienced Marketing Manager to join our APAC team, preferably based in Taipei, Taiwan. This role is integral to our global organization and will focus on driving regional growth by implementing demand generation strategies and tailoring go-to-market initiatives to the unique needs of the APAC region.

Role Overview

As the Marketing Manager, APAC, you will spearhead strategic marketing initiatives to drive demand, enhance customer retention, and support our mission of delivering impactful education technology solutions. You will collaborate with cross-functional teams and leverage your expertise to localize campaigns, ensuring alignment with regional business objectives.

Key Responsibilities

• Develop and execute comprehensive go-to-market strategies to drive demand generation and improve customer retention.
• Lead and manage regional marketing campaigns across various channels, including social media, email, and events, utilizing tools such as HubSpot. 
• Collaborate with sales, product marketing, and global teams to ensure cohesive efforts and optimize revenue growth.
• Analyze campaign performance metrics and adjust strategies to meet business objectives effectively.

Candidate Profile

• Demonstrated success in demand generation, meeting pipeline targets, and driving revenue growth.
• Strategic thinker with the ability to adapt and localize campaigns for diverse audiences within the APAC region.
• Exceptional collaboration and stakeholder management skills, working effectively with sales, product, and customer success teams.
• Industry experience in EdTech, SaaS, or related sectors, with a deep understanding of education trends and customer pain points.
• Proficiency in marketing automation and CRM tools such as HubSpot and Salesforce, with a data-driven approach to strategy refinement.
• Proactive, creative problem-solver with strong project management and communication skills.

This position offers an exciting opportunity to make a significant impact on our business growth across the APAC region while contributing to the evolution of education technology.