Brand Communications Manager (Multiple HCs)

We're hiring Digital Social Media Managers for a global leading FMCG company. Your role involves creating and refining content strategies to boost performance and engagement across digital platforms.


Responsibilities:

• Recommend social media plans aligned with communication briefs from teams.
• Supervise SEM/SEO optimization in partnership with agencies ((Media/Social/Digital/DCM/SM).
• Lead performance tracking and reporting across agencies and platforms to drive optimization.
• Establish social insight and idea generation platforms in collaboration with research agencies.
• Develop comprehensive content strategies, calendars, and platform choices for categories and brands.
• Manage brand social influencer strategies, including Celebrities, KOL/KOC, while staying updated on industry landscape.
• Ensure adherence to brand equity guidelines and implement issue management strategies with assistance from pertinent departments.
• Spearhead the development of category and brand-level data strategies throughout the consumer path to purchase.
• Collaborate with CR/PR teams to resolve escalated consumer complaints on social media.

• 3-8 years of experience in Integrated Marketing/Digital/Media/Content Marketing roles.
• With corporate and agency sides are highly preferred.
• Good sense in latest digital/social media marketing techniques and channels.
• Proven record in achieving measurable outcomes and ROI.
• Experienced in budget and time management.
• Clear communication skills to convey strategies and ideas effectively.
• Strong analytical abilities to interpret data and drive decisions.
• Native in Mandarin and proficient in English.

 
 
Qualified and interested parties please apply with your CV in word format to Joy.Chan@fyte.com

Please note, that while Morgan Philips Group welcomes and appreciates all candidate response, volume of replies allows us to respond to short-listed candidates only. Resumes are collected for recruitment purposes only.