Head of Trade Marketing Team, Taiwan

Exciting opportunity available at a top-tier global company. Reporting directly to the Taiwan Commercial Head, as Head of Trade Marketing Team,  leading and executing multi-category trade marketing activities and initiatives within Taiwan. This role is responsible for developing and implementing strategies to drive channel and customer engagement, as well as managing relationships with third-party Sales & Trade Marketing solution providers.

Responsibilities:

• Develop and implement trade marketing strategies to support commercial objectives and impact shopper and customer behavior.
• Manage global frameworks such as Trade Planning, Trade Activation, and Trade Segments.
• Oversee Sales, data and CRM to ensure alignment with market objectives.
• Contribute to the strategic direction and engagement of the market organization as part of the leadership team.
• Lead and develop the Trade Marketing team, providing strategic direction and project leadership.

Sales Support:

• Collaborate with the Taiwan Commercial Head on developing annual commercial and operational KPIs.
• Conduct performance reporting for the Sales/Field Force and support Key Account business development.
• Assist in designing and delivering Asia/Taiwan business and market execution plans.
• Drive sales analytics initiatives in collaboration with the insights function.

Trade Marketing Strategy and Execution:

• Plan and allocate investments in line with trade marketing strategies.
• Coordinate cycle planning and collaborate with consumer brand teams to execute plans effectively.
• Ensure in-market execution of the brand portfolio, including distribution, availability, and merchandising.
• Lead trade partner and incentive programs to enhance channel effectiveness.
• Align closely with Brand Marketing Team to execute brand initiatives.

3^rd Party Solution Provider Management:

• Manage relationships with third-party providers and ensure alignment with brand and trade initiatives.
• Track KPIs and conduct regular reviews of contract performance.
• Manage budget allocations and provide recommendations based on activity evaluations.

Requirements:

• At least 10 years in Trade activation, channel and category development, sales or key account managerial position.
• Minimum 5 years of experience in managing a team and leadership skills.
• Understanding of Brand Marketing, Trade Marketing, Sales, and Multi-channel Management.
• Excellent communication, negotiation, analytical and presentation skills.
• Proficiency in English and native in Mandarin.

Qualified and interested parties please apply with your CV in word format to Joy.Chan@fyte.com
Please note, that while Morgan Philips Group welcomes and appreciates all candidate response, volume of replies allows us to respond to short-listed candidates only. Resumes are collected for recruitment purposes only.